UNAPOLOGETICALLY AWESOME
CHALLENGE
When kids grow up, theme parks such as Disney are not as much fun as they once were. Universal Orlando wanted to appeal to this sentiment by showing off its parks in an unapologetic way. We needed to convey the message regardless of the cultural background of the audience.
MY WORK
I transcreated the English spots into Spanish. It was not only a translation, but it was also an adaptation to the cultural nuances of U.S. Hispanics.
When kids grow up, theme parks such as Disney are not as much fun as they once were. Universal Orlando wanted to appeal to this sentiment by showing off its parks in an unapologetic way. We needed to convey the message regardless of the cultural background of the audience.
MY WORK
I transcreated the English spots into Spanish. It was not only a translation, but it was also an adaptation to the cultural nuances of U.S. Hispanics.
SPANISH SPOT
ENGLISH SPOT
CREDITS
Agency: TM and Republica Havas
Role: ACD/Copywriter.
Agency: TM and Republica Havas
Role: ACD/Copywriter.
