A CHRISTMAS TALE
CHALLENGE
Finding the perfect gift for Christmas is stressful. And not all Colombians have the means to give expensive presents. So we needed to tell a compelling cross-media story, far away from the cliches of the holiday.
IDEA
To relieve that pressure, we encouraged people to give more of themselves: their time, their heart, their voice, and everything they are. And we provided the means to do so: almost literally.
Finding the perfect gift for Christmas is stressful. And not all Colombians have the means to give expensive presents. So we needed to tell a compelling cross-media story, far away from the cliches of the holiday.
IDEA
To relieve that pressure, we encouraged people to give more of themselves: their time, their heart, their voice, and everything they are. And we provided the means to do so: almost literally.
1. We inspired Colombians by telling them the story of
Manuel and his magic bottles on TV.
2. A call to action on the TV spot and a digital campaign drove our audience to a landing page. They could decide what they wanted to give of themselves, to their loved ones.
Manuel and his magic bottles on TV.
2. A call to action on the TV spot and a digital campaign drove our audience to a landing page. They could decide what they wanted to give of themselves, to their loved ones.
3. We mailed a bottle with a personalized label to the friends and family of the people who interacted with us on the landing page.
CREDITS
Agency: DDB
Creative Director & Copywriter: Federico Giraldo
Agency: DDB
Creative Director & Copywriter: Federico Giraldo
