FUTBOL = TELEMUNDO
CHALLENGE
As the new exclusive Spanish broadcaster of the FIFA World Cup, Telemundo aimed to take over a multicultural American audience.
The catch? We could only do it in Spanish.
IDEA
We launched a campaign that simultaneously spoke to Spanish-dominant, bilingual, and English language audiences. I chose Spanish words that could be easily understood by all to bring attention to a fundamental truth: fútbol is more exciting in Spanish. And Fútbol=Telemundo.
As the new exclusive Spanish broadcaster of the FIFA World Cup, Telemundo aimed to take over a multicultural American audience.
The catch? We could only do it in Spanish.
IDEA
We launched a campaign that simultaneously spoke to Spanish-dominant, bilingual, and English language audiences. I chose Spanish words that could be easily understood by all to bring attention to a fundamental truth: fútbol is more exciting in Spanish. And Fútbol=Telemundo.
LIKE NEVER BEFORE
CHALLENGE
A multi-screen World Cup was about to happen for the first time. And Telemundo needed to deliver the most exciting experience to the traditional fútbol fans across its network.
THE PROMISE
You will live the World Cup, like never before.
THE RESULTS
During the first three weeks of the tournament, downloads for the Telemundo Deportes En Vivo App increased 444x, while its main competitor FOX Sports increased by only 95x. The top 3 sports apps for Android in the U.S. during the same period were Telemundo Deportes (#1), FOX Sports GO (#2), and FOX Sports (#3)
A multi-screen World Cup was about to happen for the first time. And Telemundo needed to deliver the most exciting experience to the traditional fútbol fans across its network.
THE PROMISE
You will live the World Cup, like never before.
THE RESULTS
During the first three weeks of the tournament, downloads for the Telemundo Deportes En Vivo App increased 444x, while its main competitor FOX Sports increased by only 95x. The top 3 sports apps for Android in the U.S. during the same period were Telemundo Deportes (#1), FOX Sports GO (#2), and FOX Sports (#3)
CREDITS
Agency: Republica Havas
Creative Director: Federico Giraldo
AWARDS
Clio awards / 1x bronze
w3 awards / 6x silver
American Advertising Awards - Addy / 3x silver
Telly awards / 2x silver / 2x bronze
Agency: Republica Havas
Creative Director: Federico Giraldo
AWARDS
Clio awards / 1x bronze
w3 awards / 6x silver
American Advertising Awards - Addy / 3x silver
Telly awards / 2x silver / 2x bronze
