THE CLASSICAL MUSIC SEASON
CHALLENGE
Every year Teatro Metropolitano presents some of the most spectacular performances of the classical music world, however, there's a belief that this kind of event is only for adults and experts.

IDEA
To attract a younger audience, we created colorful posters that told the captivating story behind each work of music.

This project was unique because each duo of the agency designed a poster.
Headline: ""The young Chinese master plays the greatest pianists of all time"
Body Copy: Metropolitano Theater. Tuesday, August 18. 8 PM. 
Headline: "Mozart wakes up at Teatro Metropolitano. Classical music for kids"
Body Copy: Metropolitano Theater. Tuesday, April 19. 8 PM. 

Headline: "Manhattan string quartet. United States"
Body Copy: Metropolitano Theater. Sunday, September 15. 8 PM. 

Headline: "Natalie Clein, England. (Cello). Katia Apekisheva, Russia. (Piano)
Body Copy: Metropolitano Theater. Tuesday, October 6. 9 PM. 

Headline: "Carducci string quartet. United Kingdom"
Body Copy: Metropolitano Theater. Sunday, November 3. 8 PM. 

Headline: "Del Valle Duet. Spain. Piano four hands."
Body Copy: Metropolitano Theater. Sunday, September 15. 8 PM. 

Headline: "Birgit Kolar, violin. Veronica Trisko, piano. Austria"  
Body Copy: Metropolitano Theater. Tuesday, August 11. 8 PM. 

Headline: "One Thousand and One Nights. Scheherazade"  
Body Copy: Metropolitano Theater. Tuesday, August 30. 11 AM. 

Headline: "History of a Soldier. I. Stravinsky. Director: Eduardo Carrizosa / Medellin Philharmonic Orchestra"
Body Copy: Metropolitano Theater. Wednesday, March 18. 8 PM. 

Headline: "Haydn Trio. Harold Kosik (Piano), Verena Stourzh (Violin), Hannes Gradwohl (Cello)"
Body Copy: Metropolitano Theater. Thursday, July 23. 8 PM. 

CREDITS
Agency: DDB
Federico Giraldo: Creative and Copywriter on Chun Wang,
One Thousand and One Nights and Del Valle Duet.  
Creatives: Elizabeth Montoya, Luis Morales, Jonathan Marulanda, Daniel Rueda, Daniel Calle, Santiago García, J. Domingo Betancourt, Rodrigo García, Claudia Pulido, Oscar Martínez, Federico Giraldo   

AWARDS
Lápiz de Acero/ 1x Grand Prix
FIAP / 1x Silver
Nova/ 1x Silver

PUBLICATIONS

Ibero-American Design Biennial
Bienal Iberoamericana de Diseño
Bienal Iberoamericana de Diseño

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