PLASENCIA CIGARS
CHALLENGE
Plasencia Cigars is one of the biggest tobacco growers in the world. With more than 150 years of manufacturing white-labeled cigars
for other companies, the time had come to launch its brand.
IDEA
We created everything from scratch, just like they make their cigars—a bold, vibrant, and intense brand universe far from the cliches of the category. A unique blend of colors, handmade graphics and typography, rounded out with stunning video footage and beautiful photography.
Plasencia Cigars is one of the biggest tobacco growers in the world. With more than 150 years of manufacturing white-labeled cigars
for other companies, the time had come to launch its brand.
IDEA
We created everything from scratch, just like they make their cigars—a bold, vibrant, and intense brand universe far from the cliches of the category. A unique blend of colors, handmade graphics and typography, rounded out with stunning video footage and beautiful photography.
EVENTS
CREDITS
Agency: Republica Havas
Creative Director & Copywriter: Federico Giraldo
AWARDS
Telly/ 1x Silver
W3/ 1x Gold
Agency: Republica Havas
Creative Director & Copywriter: Federico Giraldo
AWARDS
Telly/ 1x Silver
W3/ 1x Gold
